中欧社会论坛 - China Europa ForumTen Chinese Publications : Consumer Concepts, Behaviour and Culture
Shi Zhengxin
The concept of consumerism
Three works entitled: “An approach to the post-materialist era”, “Benefits of consumerism, a third way towards wealth distribution”, “ Vagabond rights: a study of consumer society and urban culture” each look at consumerism from a philosophical, economical and cultural point of view.
1) A philosophical approach to analyzing consumerism
1. There are two basic reasons for consumption: to feed, clothe and satisfy man’s basic needs for survival, but also, in a context in which products are distributed at an increasingly faster pace and businesspeople form an increasingly influential class, it has become one of the most important social rites in contemporary society and a way of life for the masses.