The Psychology of the Foodservice Consumer
Authors: Chief editor Zhou Zhongmin
Published by Chinese light industry press
The science of foodservice consumer psychology is the study of psychological phenomena that occur in this type of consumer activity and the rules that govern it.
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- English: doc_675.pdf (97 KiB)
- French: doc_673.pdf (86 KiB)
- Chinese: doc_674.pdf (74 KiB)